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Difficult is worth doing: Honda Accord Live TV Ad

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19 skydivers will have three minutes and 20 seconds to spell out the word Honda, inspired by the car manufacturer's new advertising strapline: "Difficult is worth doing". Organisers were yesterday hoping the weather in Spain would hold as the team practised. "There will be no time delay and no CGI [computer-generated imagery]. If it works, people will know who it's for. If it doesn't, they won't," said Ian Armstrong, Honda's manager of customer communications. The stunt is a means of gaining publicity for Honda's new multi-million pound ad campaign, which features 45 skydivers promoting the Honda Accord by creating a series of shapes over the Mojave desert to reflect new features on the car.

Channel: Entertainment
Uploaded: November 30, 1999 at 12:00 am
Author: bjones4

Length: 03:11
Rating: 4.82
Views: 195409

Tags: Accord  ad  advert  Commercial  difficult  doing  Honda  is  live  parachute  skydive  TV  worth  

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Video Comments

slydorvti (November 30, 1999 at 12:00 am)
honda power
wuzzlevideos (November 30, 1999 at 12:00 am)
The director posted on the Guardian website about how it was done. They used the OB truck that is used for ITV F1, and it was driven from Monaco where it was used for the previous race to Madrid for this. Also, camera antennas were on the skydivers legs pointing straight down plus switching relays in the plane. All that is left is having an audio mixer on the ground to make sure that the right mic is faded up when the camera cuts. All very very impressive.
astrorider (November 30, 1999 at 12:00 am)
That was AWESOME
TESTRAJAN (November 30, 1999 at 12:00 am)
Great art man !!
FOXMcCLOUD74647 (November 30, 1999 at 12:00 am)
hello mum! hahahaha
sjs2011 (November 30, 1999 at 12:00 am)
lol.. nice very well executed
shadex2 (November 30, 1999 at 12:00 am)
yay!
LazyEye4 (November 30, 1999 at 12:00 am)
The amazing part is the logistics of doing a live commercial. Just the timing and cameras, and getting the airtime right.
Floraiton (November 30, 1999 at 12:00 am)
True they neeeded like more people and should have done it all at once. I want my husband to organise an "I 'heart' you" in teh sky. siiigh. Plus I love their Spanish accents in this video.
nagupaez (November 30, 1999 at 12:00 am)
a like for putoz

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